Optima Digital
Services/Local SEO & GBP

Win the map in your market.

When someone is injured, they search from a phone and call from the Map Pack. Local is the highest-intent, fastest-converting surface in legal marketing — and one of Optima's proven strengths: +125% year-over-year Google Business Profile calls and traffic across our clients.

How we do it
+125%
GBP calls & website traffic, YoY
~32%
Of local ranking weight is GBP signals
100%
NAP consistency enforced, byte for byte
1
Firm per market — exclusivity matters most locally
What we do

The local program, run like a discipline.

Proximity is set by geography. Everything else — profile, reviews, citations, on-page — is controllable, and we control all of it.

Profile

Google Business Profile, fully optimized

The correct specific category ("Personal Injury Attorney," never just "Lawyer"), complete services and areas, real photos, and disciplined posting. GBP signals are roughly a third of local ranking weight — we treat the profile as a product.

Reviews

Review generation tied to intake

Volume, velocity, and responses all count. We build an ethical, systematic review pipeline into your intake process and respond to every review — including the hard ones, professionally.

Entity

One canonical NAP, everywhere

Name, address, phone — identical across your site, schema, GBP, Avvo, Justia, and every directory. A "Suite 400" vs "Ste 400" mismatch can suppress a firm from the Map Pack; we audit it quarterly so it never happens to yours.

Coverage

Location pages that earn their rankings

One genuinely unique page per real target market — local courts, local case patterns, local proof — never copied blurbs. Secondary markets your competitors ignore become your growth lane.

Why it matters

Map Pack calls are same-day intent.

Local searchers are not researching — they are choosing. The firm that owns the map gets the call before anyone else gets the click, at a cost per case paid search cannot touch. Prominence is slow to build and hard to displace, which is exactly why it belongs to whoever builds it first.

Explore the rest of the portfolio
SEO & Content LSAs, PPC & Paid Media Websites
OWN THE MAP PACK • REVIEWS ARE A SYSTEM • ONE FIRM PER MARKET • OWN THE MAP PACK • REVIEWS ARE A SYSTEM • ONE FIRM PER MARKET • OWN THE MAP PACK • REVIEWS ARE A SYSTEM • ONE FIRM PER MARKET •

The map has three spots. Claim yours.

We run local for one Personal Injury firm per market. If yours is open, the first conversation includes a local visibility analysis of your firm.