Optima Digital began as consulting work in Charlotte, NC in late 2018 and grew into the agency our clients say they wish they'd found sooner: data-driven, radically transparent, and exclusively focused on Plaintiff's Personal Injury firms.
Sean built the engine Optima runs on: the attribution systems, the technical SEO architecture, and the infrastructure behind every campaign we run and every number we report. The methodology lives in his systems — when you see your data, you are looking at his work.
Former Director of Data Science & Analytics at a global agency, with enterprise campaign experience for brands like Bank of America, Allstate, and Hilton. Scott leads client strategy and the day-to-day partnership with your firm.
Matt runs content strategy and production end to end: keyword research, competitive gap analysis, the copywriting team and its standards, on-page SEO, and the local search work that keeps every firm visible where cases actually start.
Five values govern every hiring decision, performance review, client interaction, and business choice we make.
We stay current on how legal search actually works — we are the experts in legal marketing — and deliver results that exceed expectations, consistently.
Honesty and integrity in every decision — with humility alongside confidence. We tell clients the truth quickly when something goes wrong.
The marketing world changes every few months; you are either growing or falling behind. We commit to continuous improvement and adapt quickly.
Helping clients and teammates comes before personal gain. We create an environment where everyone — including your firm — can succeed.
Say what we'll do, do what we say. We take ownership of successes and failures alike, and deliver what we promised, when we promised it.
2022 was the best year in firm history for digital case acquisition and forecasted revenue — for every Optima client.
