A generalist learns these on your retainer. We benchmark them across an entire PI portfolio.
Google grades legal content on its strictest quality rubric. Anonymous copy dies in YMYL; named-attorney E-E-A-T with jurisdictional citations ranks — and gets cited by the answer engines.
Local Service Ads rank on responsiveness, review velocity, and dispute hygiene — not bids. Managed as an operations discipline, they clear qualified inquiries below paid-search CPLs.
Proximity you cannot buy; profile signals, review velocity, and byte-level NAP entity consistency you can control. We control all of it, audited quarterly.
The costliest leak is after the click. We consult on intake, optimize the legal CRM, and attribute every retained matter back to its originating channel.
Exclusivity check first — one PI firm per market, held while we talk. Then the preliminary analysis: current challenges, assets, opportunities, and what a signed case should cost in your geography.
LSAs cleared to their inventory ceiling, disputes worked weekly; AI-assisted PPC fed by your intake outcomes so bidding optimizes toward retained matters, not form fills.
GBP as a managed product, review pipelines wired into intake, entity consistency enforced byte-for-byte; pillar-and-cluster topical authority per practice area, structured for AI citation.
Every call and form tied to its source through Recon, our marketing-attribution platform. Budget rebalances monthly against cost per signed case — the only metric that belongs next to firm revenue.
Exclusive partnership rights. Everything we learn about your market works for you alone.
Partners in success, not obligation. The results do the retaining.
Site, data, accounts, call tracking — full transparency, zero hostages.
