Optima Digital
One Firm Per Market · Personal Injury

The legal marketing solution you have sought but did not know existed.

An elite, data-driven agency for Plaintiff's Personal Injury firms. We deliver return on investment at levels far superior to our competition — and results our peers cannot match.

+400%
non-brand organic traffic, YoY
$1M+
in organic traffic value created
See Our Results
Trusted by market-leading PI firms
Florida·Washington, DC·Virginia·Indiana·Louisiana
Results

Record-setting results, every client.

2022 was the best year in firm history for digital case acquisition and forecasted revenue for every Optima client. The numbers carry the argument.

+400%
Non-brand organic traffic, YoY
$1M+
Organic traffic value created
+125%
GBP calls & traffic, YoY
50%+
Of new cases from digital
Sound Familiar?

You have been burned by legal marketers who report activity, not cases.

Most agencies sell impressions and jargon. Optima runs your marketing like an investment portfolio: every dollar is measured against the cases it produces, every channel earns its budget, and you see all of the data — because it is yours.

See how we work
The Method

How an analyst reads your firm.

Every engagement starts the same way — an honest, audit-style read of exactly where you stand before we ever ask for a signature.

Current challenges
  • Domain Authority of 25 — target to compete is 30+
  • Thin non-brand organic footprint
  • Rising cost per acquired case on paid
Assets
  • Strong brand recognition locally
  • Healthy review velocity on GBP
  • Backlink profile worth building on
Opportunities
  • Own the Local Map Pack in core areas
  • Capture Auto-Suggest for high-value terms
  • Shift spend to lowest cost-per-case channels
What We Do

Everything, managed as one portfolio.

A data-driven approach across every channel that matters — each one measured against the cases it produces.

01
Local Service Ads & PPC
Capture paid leads for less than paid search, with AI-assisted PPC tuned to case value — not click volume.
02
Local SEO & GBP
Win the Map Pack where injured people actually call from — +125% YoY GBP calls and traffic across our clients.
03
SEO & Content Marketing
Rank for the non-brand searches that start cases — the compounding channel that lowers the cost of every other.
04
Website Design & Development
Fast, compliant, conversion-first builds that surpass competitors on Google's own scores — fully owned by you.
Explore every service
Our Partners

Real firms, real results. No names.

One firm per market means we protect our partners' competitive advantage — so we publish the facts, not the letterheads. Your market's numbers are shared privately on the strategy call.

Florida · Woman-led

A Florida personal injury firm

Full-portfolio engagement — LSAs, PPC, local, and organic — driving record case volume from digital.

Washington, DC · Premier metro

A premier Washington, DC injury firm

Marketing program and rebuilt web presence for one of the region's most established practices.

Virginia · Statewide trial

A Virginia trial firm

Data-driven local and paid program built around high-value litigation practice areas.

See all results
SM
SN
Sean McNamara
Co-founder & CTO · the infrastructure, technical SEO, and attribution behind every number we report
Scott Noorthoek
Co-founder & CEO · former Director of Data Science & Analytics
A note from the founders

"We built Optima to be the marketing partner law firms wish they'd found years ago — one that can articulate the plan in a language you actually follow, then back it with data our peers cannot match."

We're deliberately small and deliberately selective. One firm per market means your success is the only success we're building in your city. Coffee, a call, whatever works — let's talk about what your market looks like.

Scott & Sean
The Optima Value Proposition

What you actually get when you partner with Optima.

We are far more selective than typical legal marketers, and the partnership terms show it.

Elite expertise

The best legal-focused agency, bar none — enterprise pedigree applied exclusively to PI.

Exclusivity

Only one firm per market. Your market is yours; everything we learn works for you alone.

Short contracts

90-day notice to exit. Partners in success, not obligation — we keep clients with results.

Transparency

You own your data and your website — full transparency down to the analytics account.

“
More than just an agency, they are part of our team, playing an integral role in our firm successes. These guys are awesome!
Founding Partner
A woman-led Florida personal injury firm · Optima partner
ONE FIRM PER MARKET • FULL DATA TRANSPARENCY • RESULTS OUR PEERS CANNOT MATCH • ONE FIRM PER MARKET • FULL DATA TRANSPARENCY • RESULTS OUR PEERS CANNOT MATCH • ONE FIRM PER MARKET • FULL DATA TRANSPARENCY • RESULTS OUR PEERS CANNOT MATCH •

Only one firm per market. Is yours still open?

We'll bring a preliminary analysis of your firm's digital program to the first conversation — no obligation, 90-day exit, and you own everything we build.

Ready to Get Started?

See if your market is open.

A direct conversation about your firm, your market, and what your digital program should be producing. We reply within one business day — and if your market is still open, we'll bring a preliminary analysis of your firm to the call.

Charlotte, NC — serving firms nationwide
Exclusive: one firm per market
90-day notice to exit, always

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No obligation · one firm per market · you own everything