Optima Digital
The Metric That Matters

What does a signed case cost you?

Traffic and leads are activity metrics. Cost per signed case is a business metric — the one number that forces every channel to earn its budget. Run yours below.

Your numbers

Monthly figures work best. Estimates are fine — the math is the point.

Everything: LSAs, PPC, SEO, agency fees, content.
Cases you can trace to a marketing source. If you cannot trace them — that is finding number one.
Adds your sign rate and cost per lead to the read.
Your cost per signed case
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Enter your spend and signed cases.
Sign rate
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Cost per lead
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One more case/mo would put you at
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Annualized acquisition spend
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Runs entirely in your browser — nothing you type here is sent to us or anyone else. The math is yours to keep either way.

How to read it: the number itself is not good or bad in a vacuum — it depends on your market's auction economics, your case mix, and your average fee. What a signed case should cost in your geography, channel by channel, is exactly what the market check answers.

Now find out what it should cost.

If your market is open, we benchmark your cost per signed case against its actual auction economics — channel by channel, no obligation.

Check your market