Traffic and leads are activity metrics. Cost per signed case is a business metric — the one number that forces every channel to earn its budget. Run yours below.
Monthly figures work best. Estimates are fine — the math is the point.
Runs entirely in your browser — nothing you type here is sent to us or anyone else. The math is yours to keep either way.
How to read it: the number itself is not good or bad in a vacuum — it depends on your market's auction economics, your case mix, and your average fee. What a signed case should cost in your geography, channel by channel, is exactly what the market check answers.