Engagement: full marketing portfolio — Local Service Ads, PPC, Local SEO & Google Business Profile, organic SEO & content, and web. Market: a competitive Florida metro. Descriptor for all public references: a woman-led Florida personal injury firm.
The Challenge
The firm had a strong reputation and real courtroom results, but its digital program underperformed the brand: paid channels ran without case-level attribution, local visibility trailed firms with weaker credentials, and organic traffic leaned heavily on brand searches — people who already knew the firm — rather than the non-brand searches where new cases start.
The Approach
- Portfolio, not channels. LSAs, PPC, local, and organic managed as one
- Local dominance. Full Google Business Profile rebuild with a systematic
- Organic as the compounding asset. Practice-area pillar pages and
- Full transparency. The firm owns every account and sees every number we
budget, each channel measured against cost per signed case and rebalanced monthly.
review pipeline tied to intake, plus byte-for-byte NAP consistency across the legal directories.
supporting content, published under named attorneys with jurisdiction-specific detail.
see.
The Results
- A record 752 signed cases in 2025 — the firm’s best year in history — with digital driving 40–49% of signed cases in peak months.
- Google Business Profile is the firm’s largest tracked digital channel — roughly 43% of digital case volume and the #1 first-touch source on digitally-attributed signed cases.
- Roughly 70% of the firm’s organic clicks come from non-branded searches — 42,000+ distinct “earned demand” queries — with internet-sourced qualified intakes up 30–62% year-over-year in 2026.
- Estimated digital-attributed case revenue grew 39% year-over-year in 2025, returning an estimated ~$11 in case value per $1 of digital spend.
In Their Words
“More than just an agency, they are part of our team, playing an integral
role in our firm successes. These guys are awesome!”
— Founding Partner, a woman-led Florida personal injury firm
Why It Worked
The firm’s story was already strong; the digital program simply had leaks. Case attribution showed exactly which dollars produced cases, local search caught the highest-intent demand, and organic growth steadily lowered the blended cost of every signed case. That is the investment-portfolio approach doing what it is designed to do.
One firm per market. If your Florida market is taken, it is taken — but most markets are still open. Book a strategy call to check yours.