Core Web Vitals are pass/fail for competitive markets — roughly half of tracked sites fail at least one. Every Optima build ships passing, measured on real users, at the 75th percentile, on mobile.
A problem-first headline, click-to-call always visible, proof above the fold, real attorney photos and credentialed bios. A stressed visitor comparing three firms decides in seconds; the structure decides for you.
Short progressive forms, click-to-call, and clear next steps. Every extra form field costs completions; we design intake like the revenue surface it is.
LegalService, Attorney/Person, FAQ, and breadcrumb JSON-LD in the templates themselves — the structured foundation both Google rich results and AI answer engines reward.
WCAG 2.2 AA built in at the design phase — contrast, keyboard navigation, labeled forms — plus advertising-rule-aware templates for results claims, testimonials, and disclaimers.
