How the partnership works, what exclusivity means, who owns what, and how we measure success.
Yes. Optima Digital works exclusively with Plaintiff's Personal Injury law firms. That focus is the whole advantage: our benchmarks, playbooks, keyword data, and intake practices come from running the same fight in market after market. A generalist agency learns your industry on your retainer; we already know it.
Exclusive partnership rights. We work with one Personal Injury firm per market, period. If we partner with you, we will not take your competitors' money, and everything we learn about your market works for you alone. It also means we cannot say yes to everyone — the market check is the real first step.
Our agreements run with a 90-day notice to exit. No multi-year lock-in. We structure it that way on purpose: it keeps us accountable every quarter, and it means clients stay because of results. Clients who start with us, stay with us.
You do — all of it. Full data transparency and asset ownership are core to the partnership. Your website, your analytics, your Google accounts, your call-tracking data. If you ever leave, everything goes with you, and we help with the transition.
The full portfolio: SEO, content marketing, Local Service Ads, PPC, display and social advertising, and website design and development. We deploy them in the order your market rewards, and every channel is measured against the cases it produces — an investment-portfolio approach to digital marketing.
In your numbers, not ours: qualified leads, signed cases, cost per case, organic traffic value, Local Map Pack rankings, and Google Business Profile calls. Not impressions, not "brand lift," not activity reports. If a channel is not producing cases at the right cost, the budget moves.
No — and no honest agency can. Rankings depend on competition, market, and time. What we can point to is the record: the best year in firm history for every Optima client in 2022, +400% year-over-year non-brand organic growth, and over half of new cases sourced through digital. We promise the work and the transparency to verify it.
Both. Leads that die on hold are wasted budget, so we consult on and help oversee the intake process, optimize your legal CRM, and implement lead-management best practices. The goal is converted, high-quality cases — not a lead count.
WordPress, with a custom-built theme — fast, SEO-friendly, accessible, and fully yours. Every build ships passing Core Web Vitals on real-user data and meets WCAG 2.2 AA accessibility standards. No page-builder bloat, no lock-in.
You get a transparent report in plain language: what we did, what it produced, and what we are doing next — with the data behind it, which you own. For firms that want full-funnel attribution from first touch to signed case, we run Recon, our marketing-attribution platform.
Optima Digital is based in Charlotte, NC, and serves Personal Injury firms nationwide. Digital marketing is a remote discipline; market knowledge is what matters, and we build that per engagement — court by court, county by county.
It depends on your market and how far you want to go, and we will tell you directly on the first call — no games. What we can say up front: we are selective, we are not the cheapest, and we are consistently the best investment our clients make. Bring your current numbers and we will show you the math.
Ask us directly. You'll get a straight answer.